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Die
US-Unternehmen sind uns 2-3 Jahre voraus. Lernen Sie jetzt von den
Top-Companys der Internetbranche
AKTUELLE STUDIEN über den US-Online Markt Stand: 21.7.2000 (nur
in englischer Sprache erhältlich)
• _________No. 1 Real
Numbers Behind Successful Website Promotion 2000
(July 2000, $1,495) 
What is optimal promotion for one site may registered at the bottom
of the barrel for another. Sites vary widely in their purpose, mission,
and web orientation. With all these variances, it's nearly impossible
to say what's best for anyone. Our recent survey indicated, however,
that in practical use, Web businesses are opting for specific promotional
methods over others. This study identifies tried and proven methods
of online promotion that when combined with offline techniques,
drive the greatest traffic which leads to the greatest number of
sales.
• _________No.
2 Real
Numbers Behind ‘Net Profits 2000 (June 2000, $ 2,995)
Today, E-Commerce generates $132 Billion in revenues worldwide.
There is no question that online revenues will continue to expand,
but what really counts is profitability. Being in the black takes
a keen understanding of how to spot trends that create new business
growth opportunities. The greatest challenge then is to be first-to-market
with the products and/or services before competition gets fierce.
The Real Numbers Behind ‘Net Profits study gives you a clear picture
of E-Commerce activity in the Business-to-Business, Business-to-Consumer,
Media/Portal and ISP/ASP segments. Its insight into the next five
years as it relates to the online world of today is powerful information
that will help any Web business grow.
• _________No. 3 Strategies
of The Top 100 Retail Websites (April 2000, $1,495)
What's your strategy for long-term E-Commerce success? Learn what
today's leading websites are doing to capture the lion's share of
online revenues. See which industries are leading in revenue generation
and why. The study profiles 100 winners such as AOL, Northwest,
Dell, Mercata, Ehobbies, MotherNature, and much more. It is a must-read
for any business looking to improve their E-commerce position, sell
into the leading websites or understand the secrets of why these
sites are so successful.
• _________No.
4 Capturing Online Markets: The
Definitive Guide to Consumer Loyalty (February 2000,
$2,995)
"Capturing Online Markets: The Definitive Guide To Consumer Loyalty"
explores the essence of Consumer Loyalty Online. This study examines
online purchase patterns 2,250 qualified and experienced cyber-shoppers.
Online shopping patterns reveal 10 natural cyber-markets, composed
of 33 product groups, that offer growth paths for online businesses.
More importantly, common threads, major market differences, winning
strategies for product and website marketeers, and opportunities
to cross-sell are detailed in this eye-opening data, providing insight
into how online buyers and markets are evolving - knowledge crucial
for developing effective e-marketing strategy.
• _________No. 5 The Online
Consumer: Profiles & Emerging Markets
(April 2000, $495 )
Today's online consumer is far more mainstream and bring traditional
tastes with them. It is fair to say that tomorrow's online citizen
will resemble today's offline consumer and will reshape Web-based
businesses. The question is, how will cyberspace strategy have to
evolve to address the marketplace of tomorrow rather than the marketplace
of yesterday? What are the implications of this changing demographic
for today's business executives? To understand the Internet of tomorrow
it is vital to understand the online consumer of tomorrow. Profiles
of online consumers in this report reveal the changing shape of
the demographic and psychographic factors that drive markets, as
well as online purchasing patterns and personal spending information.
Biases due to gender, education, income, family style and geography
contribute to the changing complexion of online markets. This is
a must-read for any company looking to thrive online.
• _________No. 6 Computers,
Office Products & Home Electronics: Building Consumer Loyalty Online
(May 2000, $1,295 )
This comprehensive quantitative study of online purchases examines
how online vendors selling Computer & Office Supplies can do right
by these buyers. This study explores the attributes that stimulated
their most recent purchases, what websites can do to attract and
retain customers, and how to become a bookmarked site that the customer
returned to time and time again for repeat buys. Buying patterns
and preferences are examined in this recent report, including what
the differences are among those making purchases for work or for
home/personal use. The findings are insightful. These buyers know
what they want and at what price, but they demand a lot from their
online vendor. It explores online purchases among Computer & Software,
Electronics & Appliances, Camera, and Office Supplies & Stationery
products.
• _________No. 7 Fashion &
Style: Building Consumer Loyalty Online
(February 2000, $1,295 )
Online Fashion & Style markets have been jump-started in the past
year by the influx of main-stream consumers that comprise the bulk
of 'Netizens arriving online today. The question is, who will own
the online Fashion & Style business? In this comprehensive, highly
detailed study, ActivMedia Research investigates the foundation
of consumer loyalty to Clothing, Jewelry & Accessories, Home & Garden,
Furniture & Appliances, and Sporting Gear. This factual report examines
in detail the mechanisms that build consumer loyalty for the category
as a whole: who the buyers are, where they live and work, how to
reach them, what they seek online and how to extend product lines
to cater to their broader interests. The research also explores
detailed differences in marketing specific Fashion & Style Products
to online consumers, highlighting nuances and variations that can
maximize marketing potential by optimizing cross-selling strategy
.
• _________No. 8 Consumable
Products: Building Consumer Loyalty Online
(January 2000, $1,295)
The report details the mechanisms that build consumer loyalty for
the category as a whole … who the buyers are, where they live and
work, how to reach them, what they seek online and how to extend
product lines to cater to their broader interests. It also explores
detailed differences in marketing specific Consumable products to
consumers, highlighting nuances and variations that can maximize
marketing potential.
• _________No.
9 The
State of One to One Online (February 2000, $895 )
Peppers and Rogers Group, the premier Customer Relationship Management
consulting firm, presents customer relationship lessons from the
world's top 1to1 Web sites. The State of One to One Online provides
examples of successful implementations of the technologies that
make CRM and 1to1 marketing possible, but it also concludes that
no firm has yet achieved an insurmountable lead in building 1to1
relationships with the best customers in its industry. In virtually
every category, there is still plenty of room for other competitors
to move quickly, adopt more of the functionality described in this
report, and consolidate a competitive advantage.
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Alle Studien wurden von der ActivMediaResearch/USA
erstellt und das Copyright liegt bei ActivMediaResearch/USA
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